James Gunaca

Cohort 1

James Gunaca recently led a ProductTank talk on Hypothesis Validation and Experimentation at Scale in London. In this article, he has pulled together key takeaways and authored more guidance for professionals looking to effectively build an experimentation roadmap, including details on how he did this at Amazon.

Building an experimentation roadmap at scale

This free, guided resource enables you to create an artefact for experiments--a critical component for building a culture of experimentation. With it, you can quickly jot down the important attributes of a well-designed experiment and share it with others for feedback.

Experimentation 1-Pager

Product managers who drive strategy, development, and launch of products.

Learn how you can develop an experimentation mindset to accelerate innovation, make data-driven decisions, and improve your products.

Product Career Coach | Ex-Amazon | Award-winning Manager | Speaker & Author for MindtheProduct

Building an Experimentation Mindset

Product Manager

Senior Product Manager

Product & Growth Strategy

👨🏻‍💻 ABOUT THE INSTRUCTORJames Gunaca has deep experience in experimentation across his 20+ year career Product and digital marketing across the United States in Silicon Valley and Seattle, and in Europe in Luxembourg and London. James has worked at all levels of scale, including at companies like Amazon where he helped launch and grow the Amazon Echo with Alexa Voice Assistant, ran experiments on the homepage of Amazon.com during key shopping events (including the very first Prime Day, as well as Black Friday/Cyber Mondays), and partnered with Apple and Microsoft to bring new products to customers around the world. He’s also brought in experimentation to small startups in the Bay Area, and worked with professionals around the world to improve their pace and effectiveness of innovation through experimentation. James also regularly speaks at industry events including Product Tank and The Product Group, as well as writes for MindtheProduct—the largest product management community in the world. 📚 ABOUT THE COURSEThis course is the first and best for professionals who are looking to establish and grow their experimentation mindset which can be applied across every aspect of their professional lives—this is beyond simple A/B testing, but doesn’t stop at more advanced experimentation techniques like multivariate and multi-armed bandit. It aims to cultivate the next generation of Product, Marketing, and Business professionals and leaders to be at the forefront of innovation. This program offers a comprehensive package of 8 hours of content &amp; 2 practical exercises covering the basics of establishing your experimentation mindset, how to apply it at your job (and in life), and more advanced practices. Additionally, students will be able to develop an experimentation plan they can use at their own companies, so they can apply their newly invigorated experimentation mindset to accelerate innovation across teams, and beyond. Plus, you’ll join a growing network of professionals who you can connect with throughout your career.

“An Experimentation Mindset is critical to innovation" - James Gunaca

Course syllabus

Product Managers and Marketing Managers eager to build or improve their knowledge of experimentation so they can deliver better outcomes.

Managers and Leaders who understand the value of experimentation but are struggling to establish mechanisms to improve experiment adoption.

Anyone else who wants to learn how experimentation will help you at your job. And in life!

This course is perfect for


You'll gain

Embrace a systematic approach to testing and learning, enhancing your ability to innovate, adapt, and drive continuous improvement.

An experimentation mindset

Gain the skills to create robust, reliable experiments that yield clear, actionable insights, enhancing the quality and impact of your findings.

Improved experimentation design abilities

Learn how an experimentation mindset was used to deliver some of the most innovative products and technology of the current age.

Deeper knowledge on innovation

Every decision can be made using an experimentation mindset. You’ll be able to assess high-value decisions more quickly and with more confidence.

Learn directly from James Gunaca

James Gunaca

Courses

Building an Experimentation Mindset

Resources

Building an experimentation roadmap at scale

Experimentation 1-Pager