Behavioural by Design

Cohort 1

Pilot

First Cohort

Second cohort

Check out my prompt sheet asking ChatGPT to become your design thinking intern. Get my free canvas combining the EAST framework with "How Might We" statements from design thinking to ask ‘good’ questions.

How to ask 'good' questions with ChatGPT

Key questions to design a product that changes behaviours. Ask yourself and your project team: What assumptions, mental models and worldviews are we introducing? Who do we need to involve in this conversation?

Canvas: 5Ws for behaviour change

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

Train AI to become your PhD-Level Behavioural Designer (research and develop evidence-based ideas)

Vishal George 🇳🇿🇬🇧🇮🇳

Founder & Chief Behavioural Scientist at Behavioural by Design

AI Playbook for Human Centred Design

Director for Innovations

Founder

In this course, you will train your favourite LLM (e.g. Chat GPT, Claude, Microsoft Copilot) to become your workmate for behaviour change. Equip AI with prompts to help you research, develop, and test evidence-based ideas for your most pressing challenges. 📖 You’ll also receive the exclusive AI for Behaviour Change Playbook, a hands-on guide packed with practical tools, frameworks, and AI prompts to support your application beyond the course. Three levels of training AI: ✅ Level 1— Develop strong prompts to get credible, behavioural insights from AI.— Understand core behavioural science frameworks and how they apply to product, design &amp; marketing.— Use AI to create a rapid experiment to change your own behaviour. ✅ Level 2— Frame "good" questions using the EAST framework and How Might We statements— Apply behavioural frameworks to generate evidence-based ideas.— Use a structured process for co-creating behavioural design solutions with AI. ✅ Level 3— Design rapid experiments to test and validate behavioural strategies.— Use AI to iterate on ideas based on the Six Thinking Hats.— Apply reflective thinking for ideas, challenge assumptions, and iterate quickly. By the end of this course, you won’t just use AI for simple brainstorming—you’ll have trained it to tackle your biggest challenges.

Transform AI into your personal workmate.

Live interactive sessions at the same time/date for two weeks. Recording will be available if you are unable to join live.

Live Sessions

Unstructured AMA (Ask Me Anything) to support your learning journey.

Optional: Office Hours

Practice prompts directly on AI and share your output via Miro to complete your self-guided project work.

Optional: Self-Guided Project

Course schedule

Product and design leaders who want to integrate behavioural science and AI into their workflow to create behaviourally informed solutions.

Business &amp; marketing leaders who want to craft evidence-based ideas with Gen AI, blending creativity and experimentation to create change.

Consultants who want to create a PhD-level AI assistant to scale their business and focus their time on more meaningful work.

Who is this course for

What you’ll get out of this course

Use the playbook to apply behavioural science frameworks, design prompts, and generate evidence-based strategies.

Apply the AI Playbook for Behaviour Change

Progress from basic behavioural prompts to advanced co-creation and experimentation, building a behavioural science-trained AI assistant.

Master three levels of AI training

Turn AI into your behavioural design thinking partner — uncover insights, challenge ideas, and refine strategies with expert-level support.

Think alongside your personal PhD-Level workmate

Prompt with my go-to behavioural science and design tools like EAST, COM-B, and MINDSPACE to design interventions, run experiments, and keep learning.

Test-Learn-Adapt with behavioural science & AI

You’ll get access to video recordings right after each class, so you can catch up anytime. Revisit lessons, refresh your knowledge, and keep building your behavioural science and AI skills at your own pace.

Learn directly from Behavioural by Design

Behavioural by Design

Courses

AI Playbook for Human Centred Design

Resources

Canvas: 5Ws for behaviour change

How to ask 'good' questions with ChatGPT